Muthia Meilania

Muthia Meilania

Digital Marketing & Social Media Specialist

Connecting creativity, strategy, and human stories.

I'm a digital marketing and communications professional with experience in global and community-based projects through Unilever, AIESEC, and PPI Utrecht.

I hold a Master's degree in New Media and Digital Culture from the Faculty of Humanities at Utrecht University, where I learned to understand media and technology through both creative and human perspectives.

That way of thinking shapes how I approach my work in social media strategy, content creation, and storytelling. I like creating things that connect people, feel genuine, and make digital spaces a little more human.

View My Projects

Featured Projects

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Photography Project 1

Visual storytelling through professional photography for brand campaigns.

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Content Creation Campaign

Strategic content development for digital marketing initiatives.

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Brand Identity Design

Visual identity and graphic design for corporate communications.

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Social Media Strategy

Comprehensive social media management and engagement strategies.

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Community Building

Media and community engagement for organizational growth.

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Event Photography

Professional event documentation and visual narratives.

Case Studies

In-depth analysis and strategic insights

March

2025

Data-Driven Social Media Strategy for B2B Brands

A comprehensive analysis of how analytics and creative storytelling can work together to build authentic brand presence in the B2B space. Exploring the intersection of data insights and human connection.

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January

2025

From Metrics to Meaning: Making Sense of Digital Marketing Data

A reflection on bridging quantitative insights with qualitative understanding in modern marketing campaigns. Transforming numbers into narratives.

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February

2025

Building Community Through Visual Storytelling

Exploring how photography and content creation can foster genuine connections in digital communities. A case study on emotional resonance in brand narratives.

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Certification

Google Analytics

Certified Professional

Meta Ads Manager

Certified Professional

HubSpot Marketing

Certified Professional

Digital Marketing

Certified Specialist

What People Say

Testimonials from colleagues and collaborators

Muthia combines analytical precision with creative empathy. Her insights elevated our campaigns.

Sarah Johnson

Global Brand Manager

Unilever Food Solutions

Her strategic approach to digital media transformed how we connect with our community.

David Chen

Board Member

PPI Utrecht

A rare blend of creativity and data-driven thinking. Exceptional collaborative partner.

Maria Rodriguez

Marketing Director

AIESEC International

Professional Highlights

Global Digital Marketing & Analytics Intern

Head of Media, Communication, and Information

Media & Community Specialist

MA in New Media & Digital Culture