Muthia Meilania

Media Researcher & Digital Strategist

Studying digital power. Working within it.

I work as both a practitioner and a researcher in digital media.

With a background in New Media and Digital Culture, I move between hands-on strategy and critical analysis. I’ve worked in corporate environments while studying how digital platforms shape visibility, behavior, and power.

My work sits at the intersection of media, technology, and society.

Explore more to see what I do.
View My Projects
Muthia Meilania

Collaborations

Unilever
Unilever Food Solutions
Netherlands Film Festival
AIESEC in UNS
PPI Utrecht

Featured Projects

Case Studies

In-depth analysis and strategic insights

March

2025

Data-Driven Social Media Strategy for B2B Brands

A comprehensive analysis of how analytics and creative storytelling can work together to build authentic brand presence in the B2B space. Exploring the intersection of data insights and human connection.

Read Full Study
January

2025

From Metrics to Meaning: Making Sense of Digital Marketing Data

A reflection on bridging quantitative insights with qualitative understanding in modern marketing campaigns. Transforming numbers into narratives.

Read Full Study
February

2025

Building Community Through Visual Storytelling

Exploring how photography and content creation can foster genuine connections in digital communities. A case study on emotional resonance in brand narratives.

Read Full Study

Certification

Google Analytics

Google Analytics

Certified Professional

Meta Ads Manager

Meta Ads Manager

Certified Professional

HubSpot Marketing

HubSpot Marketing

Certified Professional

Digital Marketing

Digital Marketing

Certified Specialist

What People Say

Testimonials from colleagues and collaborators

"

Muthia combines analytical precision with creative empathy. Her insights elevated our campaigns.

Sarah Johnson

Global Brand Manager

Unilever Food Solutions

"

Her strategic approach to digital media transformed how we connect with our community.

David Chen

Board Member

PPI Utrecht

"

A rare blend of creativity and data-driven thinking. Exceptional collaborative partner.

Maria Rodriguez

Marketing Director

AIESEC International

Let's Create
Together

Ready to shape how people experience brands? Get in touch.