Media Researcher & Digital Strategist
Studying digital power. Working within it.
Collaborations
2024–2025
Unilever Food Solutions
2023–2024
PPI Utrecht
2019–2021
AIESEC in UNS
2023–2025
Utrecht University
Portrait, event, street, and graduation photography for people who want their moments captured honestly, not just prettily.
Event creative and documentation work for the NBCC International Women's Day 2025 conference at Unilever Rotterdam, covering visual design, photography, videography, and campaign content.
Web production and coordination work for the Future Menus 2024 landing page, a partnership between Unilever Food Solutions and Worldchefs.
Instagram content strategy and management for Dutch classical pianist Maarten Boogaard, from planning and shooting to posting and growing an audience of now over 10,000 followers.
Media outreach and community partnership work for AIESEC in UNS, building external relations across Solo/Surakarta through press coverage, radio partnerships, and local community engagement.
Design work for Unilever's International Women's Day 2025 event, covering internal screensaver broadcasts, microsite banners, event posters, and LinkedIn campaign templates.
In-depth analysis and strategic insights
2026
Knorr's #UnlockYourGreenFlag campaign started with a logo coincidence and ended with 700 million impressions across 29 markets. What sits between those two facts is a lesson in how to move from a cultural observation to a defensible global campaign strategy.
Read Full Study →2026
When NASA astronauts chose to bring iPhones to the Moon, Apple had not paid for placement, negotiated an endorsement, or written a brief. That is eleven years of brand building arriving at its logical conclusion.
Read Full Study →2025
Independent research on audience intelligence within the Unilever Food Solutions chefluencer programme, and what the data reveals about the gap between reach and commercial relevance in B2B influencer marketing.
Read Full Study →2025
When Vaseline found that millions of people were already using its product in ways it never sanctioned, most brand teams would have called legal. Instead, Unilever treated the signal as a CMI problem. What happened next is worth studying carefully.
Read Full Study →
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Certified Specialist
Testimonials from colleagues and collaborators
I highly recommend Muthia. She brings dedication, cross-functional collaboration, and creative execution to every task, and would be a valuable addition to any team.
Mar Corazo
Global Digital Marketing Manager
Unilever Food Solutions
We'd been struggling with consistency for a while. Muthia sorted it out quickly even with little to no budget. The engagement picked up and people noticed.
Hening Daini
Presidium Board Member
PPI Utrecht
I've seen how Muthia works with the research, the attention to detail, the way she thinks about strategy before touching anything creative. She's someone you can trust with something that matters to you.
Maarten Boogaard
Co-Founder
Utrecht Piano Meetup Group
Ready to shape how people experience brands? Get in touch.